Copywriting 101: Crafting Your First Ad Campaign – Skillshare
Similar to how copywriting is crucial for advertising, it is also essential for content marketing. Since you typically only have a few words to grab the attention of your target market in a commercial, I would argue that this is even more crucial.
Take a look at Skillshare’s Copywriting 101 course to learn the fundamentals of writing engaging advertisement copy. Not only is it designed for online commercials, but also traditional ones like those you hear on the radio or watch on television.
Affiliate Marketing for Beginners – Udemy
Affiliate marketing is a good place to start if you’re looking for a class or course to learn online marketing. Affiliate marketing is a form of digital marketing in which businesses reward external publishers with a percentage of any leads or sales they generate.
This course is great for anyone looking to get started with affiliate marketing, whether they are a freelancer starting their own website or an employee of a company with an affiliate programme.
PPC Fundamentals – Semrush
If you’d rather learn through video, consider taking this pay-per-click course from Semrush instead of WordStream’s. You’ll jump right into optimising campaigns and building landing pages, making this a course that’s perfect for the seasoned marketer who needs to get results fast.
Where to Begin: If you have never done any kind of digital advertising before, the course What Digital Advertising Is and How to Do It offered by HubSpot Academy is the place to begin. You’ll get a crash course in advertising and a detailed manual for developing campaigns.